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Research Workshop with Shirin Shuxratova

26 April 2025
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Research Workshop with Shirin Shuxratova

New Uzbekistan University hosted a lecture by Shirin Shukhratova, Senior Researcher at TBC Bank, titled “What Do We Really Want? How Research Helps Create the Right Products in FinTech.” During the session, participants learned about the difference between needs, demands, and desires, how research identifies and implements needs effectively, when research is unnecessary, types of research and tools, common mistakes made by junior specialists, and explored practical case studies. The lecture took place on April 26 at 16:00 in U.C.A., 2nd floor, and was conducted in Russian.

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